Genna A. Aaronson
Discover how Genna juggles her roles as a business leader, real estate expert, and dedicated parent, all while finding joy in life’s everyday moments.
In the fast-paced world of business and real estate, few manage to strike a balance as effortlessly as Genna, the powerhouse behind Aaronson Insurance Group. By day, she’s a savvy CEO ensuring her clients are well-protected, and by night, she’s a sharp-suited realtor finding the perfect homes for families. But that’s not all—Genna is also a devoted mom who navigates the challenges of parenthood with grace and humor. In this candid interview, Genna shares her journey, the lessons she’s learned along the way, and how she finds inspiration in the chaos of everyday life.
Getting to Know Genna: The Multitasking CEO
Q: Tell us a little about yourself.
A: Hi there! I’m Genna, the CEO of Aaronson Insurance Group by day and a sharp-suited realtor by night. I make sure your life’s “uh-ohs” are covered with the right insurance and help you find that perfect place to call home. When I’m not juggling policies and house keys, I’m hanging out with my amazing family. Born and raised in Toronto, Canada, where the maple syrup flows, I now call Polk County home. Whether it’s saving you from insurance disasters or finding you your dream home, I’m your go-to gal!
Q: How many kids do you have, and what are their ages? How do you juggle work with being a parent?
A: I’m the proud parent of an incredible 11-year-old boy, and juggling work and parenting has taught me some serious life hacks. Prioritizing is key—sometimes dinner trumps finding the glitter glue for a school project. My calendar is my best friend, reminding me to breathe and blink amid the chaos. Delegation? Oh, yes. At work, tasks go to my team; at home, my son’s got finding the TV remote down to an art. Flexible work arrangements are a lifesaver, letting me close deals in my blazer and pajama bottoms while my son’s in full video game mode. It’s all about quality time over quantity—when I’m home, I’m the best fort-builder and storyteller around. And let’s not forget self-care—sometimes it’s just locking myself in the bathroom for five minutes of peace. A strong support system and clear communication keep everything running smoothly, even when life feels like juggling flaming torches on a unicycle. Cheers to all the parents out there making it work!
Q: How did your business come about? What are your biggest challenges, successes, and goals?
A: The idea for Aaronson Insurance Group hit me one day as I was trying to decipher my own insurance policy and wondering if I’d accidentally signed up to insure a herd of llamas. I realized people needed better, more personalized insurance solutions, so I jumped in with determination and a passion for helping others. The challenges? Starting a business feels like navigating a rollercoaster while blindfolded and juggling flaming torches. The maze of insurance regulations was tough, but we cracked the code with persistence and lots of late-night reading. Building trust with clients was another hurdle—trust is everything in insurance. But with excellent customer service (and the occasional free merch), we built strong relationships. Our biggest success has been expanding our client base and receiving industry recognition. My ultimate goal? I’m aiming for industry domination! We want to become a household name, known for reliability and excellence, and leverage technology to make insurance more accessible. Plus, I’m all about fostering a positive and inclusive company culture where our team feels valued and inspired. The journey has been wild, but every challenge has made us stronger, and every success fuels our passion.
Q: What do you love and dislike about living in Polk County?
A: Living in Polk County is like being in a long-term relationship—mostly wonderful, with a few quirks. The landscapes here are breathtaking, like a Hollywood blockbuster brought to life. The community is close-knit, friendly, and always ready with a smile. It’s like living in a perpetual small-town Hallmark movie. But then there are the Polk County summers—hotter than a jalapeño’s armpit! Air conditioning is a must, not just a luxury. Despite the quirks, I love Polk County’s beauty, heart, and sense of community.
Q: What’s your favorite place to be in Polk County?
A: Honestly, my favorite place to be is home! While others dream of exotic vacations, I dream of my backyard, my lake, and my pajamas. Comfort is king—where else can you wear pajamas all day and call it a fashion statement? At home, I’m the master chef, whipping up culinary masterpieces like cereal with milk and toast with butter. It’s my sanctuary, my happy place, my fortress of solitude. So if you need me, you’ll probably find me in my bathing suit by the lake, enjoying life’s simple pleasures.
Q: What’s your ultimate goal?
A: Professionally, my goal is to grow Aaronson Insurance Group into a leading name in the industry. I want to expand our services, reach more clients, and build a team that’s skilled and committed to excellence. I’m all about continuous learning and adapting to stay ahead of industry trends. Ultimately, I want to leave a legacy—known for my dedication, vision, and the positive impact I’ve had on clients and colleagues.
Q: What inspires you?
A: Inspiration comes from the everyday moments—the perfect cup of coffee that fuels my creativity, the unfiltered honesty and boundless curiosity of my son, and even the humorous, sometimes absurd situations life throws at us. Fashion also inspires me—whether I’m nailing the business casual look or channeling my inner circus performer, it’s a reminder that confidence comes from within. In the end, it’s the small, chaotic moments that make life interesting and keep me inspired to keep pushing forward.
We asked Genna what was the best advice she has been given.
In true Genna fashion she had more than a few quotes. I loved them all so we decided to share them.
1. The best things in life are free but the second best things are very expensive -Coco
2. Any problem that can be fixed by writing a check was never a problem to begin with. -My Dad
3. Why the heck not!
4. If you don’t take risks, you’ll always work for someone who does.
5. Life goes on, and on and on…and it’s hard. Anything that kills you is bound to be.
6. Talk really is cheap. Almost as cheap as social media.
7. You can’t control other people. Just try not to piss yourself off, and your doing it right.
8. Making a “living” is not the same thing as making a “life”. Yea it’s an online overused quote but it’s so very true.
9. It is what it is.
10. Mindfulness over instinct. This has helped me most in parenting.
11. There is absolutely no love like the love I feel for my husband and son. It is absolutely possible to love someone as much as life itself.
12. Owning your own business is like being in an abusive relationship. No matter how bad it gets you keep going back for more.
12b. Go to heaven for the climate, but go to hell for your company.
13. If you count your money every day you will be miserable.
14. I really am unique, just like everybody else.
15. Laugh and the world laughs with you, snore and you sleep alone. (Inside jokes)
16. Be thankful that we’re not getting all the government we pay for.
17. Success is not final just as much as failure is not fatal.
18. Not every helping hand is there to help you.
19. Treat others how you want to be treated, or treat others how they treat you? Whichever way you do choose just be prepared to have to face your own sole at the end of the day.
20. Don’t worry about the future, or worry but know that worrying is as effective as trying to solve an algebra equation while chewing bubble gum. The real worries in your life are apt to be things that never crossed your worried mind. The kind that blindside you at 4pm on some idle Tuesday. -Baz Lerhman
21. You can and you should trust your gut.
22. It’s ok to eat dessert first, and take a nap in the middle of the day, and even say “no” every once in a while. All lessons I have learned from my toddler.
23. Karma is real.
24. Music heals.
25. Exaggeration is a billion times worse than an understatement.
26. If your wrong and you shut up your wise, but if your right and you shut up your married.
27. My marriage before everything, and everyone.
28. You don’t need an entire “squad” of friends. You just need one or two good people that don’t want you to die.
29. Life is awesome…and then it’s horrible…and then it’s awesome…and then, you get the point.
30. My happiest moments in all my years have all involved letting go.
What’s coming up for Genna & Aaronson Insurance Group
Genna is passionate about being active within the community. This Fall Aaronson Insurance Group is sponsoring Terror At The Track at the Auburndale Racetrack. They are also a Family Fun Partner for Meet Me At The Pumpkin Patch & Fall Market.
