About RED Day
Renew, Energize, and Donate
Each year, Keller Williams agents across the nation trade their office time for service time—and this May, the local team at Keller Williams Realty Smart 1 is doing just that by rolling up their sleeves for a good cause.
What Is RED Day?
RED Day (Renew, Energize, Donate) is Keller Williams’ annual day of service, held on the second Thursday in May. It’s more than a corporate event—it’s a heartfelt tradition rooted in the company’s commitment to community and culture. Established in 2009 to honor Keller Williams’ beloved former CEO Mo Anderson, RED Day is a reminder that business and service can go hand in hand.
On this day, tens of thousands of Keller Williams associates pause their real estate work to give back—through neighborhood cleanups, food drives, renovations, and more—making a direct impact in the communities they serve.
RED Day 2025 in Polk County
Right here in Polk County, Keller Williams Realty Smart 1 will be joining the nationwide initiative by lending their time and talents to beautify Denison Middle School in Winter Haven.
📅 Date: Wednesday, May 8, 2025
⏰ Time: 9:00 AM – 3:00 PM
🍽️ Lunch Break: Midday lunch break for all volunteers
The focus of this year’s project? Landscaping and campus beautification. From planting flowers and spreading mulch to creating a more welcoming school environment, their goal is to enhance the daily experience for students and staff alike.
How You Can Get Involved
If you’re a local parent, resident, or business owner, there are several ways you can support:
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Volunteer your time on May 8th
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Donate landscaping supplies or lunch items
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Share the event with others to help spread the word
Whether you join for an hour or the entire day, your participation helps build a stronger Polk County community.
Want to learn more about Keller Williams’ culture of giving? Visit the official RED Day page HERE
Contact Ryan Williamson, Director of Operations & Finance/MCA at [email protected] if you are interested in participating.
Why It Matters
Our schools are the heart of our neighborhoods, and this initiative is a shining example of what happens when local businesses invest in local kids. RED Day is more than a one-day event—it’s a reminder of how collective effort can create long-lasting impact.
By supporting Keller Williams Realty Smart 1 in their mission to uplift Denison Middle School, you’re helping beautify a space where students learn, grow, and thrive every single day.
Whether you join for an hour or the entire day, your participation helps build a stronger Polk County community.
For more details about Keller Williams RED Day and its impact across the country, visit the official RED Day page. To connect with the Keller Williams Realty Smart 1 team about this event, visit their local office or follow them on social media.
Keller Williams Realty Smart 1
407 1st Street South
Winter Haven, FL 33880
863-508-3000 (Office)
863-508-3005 (Fax)


